www.electricplatewarmer.com open for business

We are pleased to announce our new US-based electric plate warmer site – www.electricplatewarmer.com 

This new microsite has a number of benefits that will make buying an electric plate warmer much easier for our US customers.  Benefits include;

• Easy and convenient with Free Shipping to USA & Canada!
• Prices in US$ – the price you see is the price you pay.
• Safe, secure payments provided by The Royal Bank of Scotland Group

Our customers in the US will now be able to buy online with ease and experience the benefits of the Electric Plate Warmer for themselves.

Summer Fun

Now that summer’s nearly here, we have created a new range of beach accessories, including a waterproof lined beach bag and a waterproof nylon / cotton beach mat.  

Beach Bag

This 100% cotton drill bag is lined on the inside with a total waterproof lining and has an inner pouch to take your wet togs and towels plus a secure compartment for your money, credit cards and jewellery.

Beach Mat

The back cloth is 100% Nylon and fully waterproof so can be laid on wet sand and keep the body dry.  The upper fabric is made from durable cotton drill. The mats are fully machine washable, durable and dye-fast.

Both products are made in our Spot-On Polka Dot fabrics for a fresh summer look. 

At last! Shopping Trolleys you wont be embarrassed to be seen with.

The traditional image of the shopping trolley is, lets face it, a bit tired. Generations of shoppers have used them as a convenient way to transport the weekly groceries, but they've always erred on the side of function rather than form.

We are pleased to introduce our new range of stylish, affordable shopping trolleys and with more than 20 styles and prices starting from as low as £19.95, we are sure you will find the perfect shopper that combines great features with great looks at a great price.

Some of the innovative features in this range include a trolley with a fold out seat - which makes it great for long journeys or when waiting for a bus or taxi.

Many of the trolleys in this range have trolley hooks - so they can be attached to the front of a supermarket trolley as well as umbrella compartments, Velcro-fastened flip tops for easy access and a whole array of side & front pockets. If someone you know is keen on fishing, we even have a fishing / camping trolley that, with a few clicks, turns into a rucksack with fold-out seat.

The stair climber shopping trolley has a rotating triad of wheels that makes ascending and descending steps and stair cases a breeze.



Each cart in the range is made from sturdy, yet lightweight steel tubing with rubberized wheels and high density fabric and most have adjustable handles to suit any height.

New Microsite for the Electric Platewarmer

We firmly believe that our Electric Plate Warmer is the cheapest, safest and most economical way to heat up your plates in a compact and stylish wrap that compliments any kitchen or dining table.

We are therefore creating a number of small individual product 'microsites' for the Electric Platewarmer with a plan to introduce our best product to a number of countries throughout the world. The first of these sites, www.platewarmer.co.uk is online now. International visitors will very shortly have a unique version of the site for their language and currency allowing them to buy online with ease and experience the Electric Plate Warmer for themselves.

The Electric Popcorn Maker Special Telegraph Offer

This weekend we have a special offer for The Daily Telegraph readers as part of their Oscar Weekend promotion. What better way to enjoy the Oscars ceremony than with a bowl full of fresh hot popcorn, with a choice of any flavouring you choose?

The Electric Popcorn Maker is the simplest way to make popcorn and to know exactly what you are getting. Do you find microwave popcorn too salty or too sweet? With the electronic Popcorn Maker you can add as much or as little butter, sugar, salt, toffee, or whatever topping takes your fancy - why not get creative?

The Electric Popcorn Maker special offer is open to Telegraph readers at a price of £5 off the normal retail price of £29.95.

p.s. If you missed this week's Telegraph but would still like to take up this special offer enter the code 'Oscar' to receive this special price (while stocks last).

Spot on!

We are pleased to announce all our 'Spot-On' polka-dot range of fabric goods are now available in a special section of our website, incorporating table linen, melamine trays, our Electric Plate Warmer and the MicroPad Platewarmer.

We will be adding some other products to this section as we create them including some of our existing products and some new lines we will be introducing very soon.

New Summer Products

We have developed a new range of PVC Tablecloths and Table Linen, including quilted dinner mats, napkins and cotton drill tablecloths in a fresh and contemporary style we call 'spot-on'. You can see an example of our Electric Plate Warmer in the new fabric. We have also produced, Melamine Trays in the new Spot on Range, including a large dinner tray and a smaller coffee or armchair tray.

There has been a new improvement to the website's search functionality - you can now search by price instead of just name, for those occasions where you want a gift and have a budget, but don't know what to buy.

Current projects for the website include adding a comments section and automatic order tracking, both of which will be appearing soon.

Apocalypse Now!

We did no work at all last week (Ok maybe a bit) since our newest range of remote controlled helicopters arrived. These mad flying machines have been busily buzzing round our office and showroom in Fulham . We even took them to our local pub and flew them around inside! Our drinking buddies were so impressed we sold about 10 of the Mini Helicopters - although I'm not sure the bar manageress was impressed.

The complete range of 'copters includes several co-axial helicopters (where two sets of rotors turn in opposite directions to maintain stability) and a Schweizer 300 lookalike as well as a cool Airwolf™-esque helicopter.

The helicopters weren't the only things getting us buzzed this week; we managed to source the impressive Gaggia coffee makers from Italy and will be putting these on our website soon. These new coffee makers take the beans in an inbuilt grinder and have a 'dose measurement' system so you get the perfect amount of coffee grounds in your daily cuppa.

In other news; we will be implementing a few new ideas to the overall website design shortly (when I can work out how to do them!). The first is to display approximate prices in Euros and Dollars for each product so that visitors from other countries will be able to do local currency budgeting when considering our range. We will also soon be adding a 'special offers' facility where we will be offering certain seasonal products and reduced prices for quantity orders etc.

After the Fair and Froogle

We've just come back from the Birmingham Spring Fair, where we had the opportunity to meet a wide selection of the world's best suppliers, retailers and manufacturers. We had a great fair and will be adding lots of great new products to our website shortly, including some cool remote controlled helicopters, boats and cars to be added to our Children's Gifts section (but I expect adults will want them too!). At our after-show meeting, we decided to extend our range of Spot On polka dot homewares, which have been selling very well since their introduction last autumn; we are planning to create a new selection of high quality table linen, including PVC-coated tablecloths, napkins, kitchen accessories and trays.

On Froogle
Our website has evolved from its first incarnation as a fairly static ecommerce site to the database driven site we have today and this has allowed us to create a bulk upload of all our products into Froogle - Google's product finder which will let people find our increasing range of gifts and homewares products more easily.

Euro Currencies and New Websites

In the next couople of weeks we will be adding the capability to allow our customers in Europe to pay in Euros. In addition we are creating a separate website for our main product The Electric Plate warmer, which will be hosted at www.platewarmer.eu. The new site will be in 4 languages, Spanish, German, French and English allowing European visitors to buy the Electric Plate Warmer and Heated Bread Basket in their own languages.

The new site will also have a section for international distributors and trade customers, we will also be expanding on the features and history of the Electric Plate Warmer and including some 'how to' animated flash guides.